Zupee has partnered with House of Creators™ to tap into the power of Influencer Marketing. As part of the collaboration, House of Creators™ has helped onboard top Comedy, Entertainment Creators of the country to promote the Zupee app on Youtube and Telegram.
Zupee is the biggest online gaming company with 95% market share in the Indian gaming sector’s largest segment — casual & boardgame segment. Zupee makes skill-based games like Ludo, Snakes & Ladders, Trump Cards, Tambola etc that spark joy in the everyday lives of people by engaging and entertaining while they play.
Commenting on the collaboration, Akash Rajput, Founder & CEO of HOC, said “Zupee is one of the most innovative brands in Casual & Board Game Space and it’s wonderful to collaborate with them. Together, we’ve been able to unlock the power of Influencer Marketing, not just with Hindi & English speaking creators but with regional creators as well. The results that we’re getting have been amazing and the learning has been brilliant.”
The campaign has clocked 20 Mn+ Video Views, Engagement Rate of 7% and CPV of INR 0.10 with 35+ Creators.
More About the Campaign : Link
If you are a brand looking for Influencer Marketing, do reach out to us at Sales@houseofcreators.io
