What’s Up Wellness has partnered with House of Creators™ to tap into the power of Influencer Marketing. As part of the collaboration, House of Creators™ has helped onboard Beauty and Lifestyle Creators of the country to promote their wellness products across social platforms.
What’s Up Wellness is a platform for the purchase of wellness supplements. The company offers biotin gummies and multivitamins for hair growth, bright skin, and strong nails. They aim to create a healthy community and have raised funding from a number of sources, including Unilever Ventures, angel investors, and Shark Tank India. As of August 2023, the company has 13 investors, 7 employees, and has served more than 2.5 lakh users.
Commenting on the collaboration, Akash Rajput, Founder & CEO of HOC, said “What’s Up Wellness is doing amazing work in the Wellness Supplements space & it has been wonderful to collaborate with them. Together, we’ve been able to unlock the power of Influencer Marketing, not just with Hindi & English speaking creators but with regional creators as well. The results that we’re getting have been amazing and the learning has been brilliant .”
THE CAMPAIGN HAS CLOCKED 5L+ VIDEO VIEWS, ENGAGEMENT RATE OF 4.5% AND CPV OF INR 0.30 WITH 10+ CREATORS.
More About the Campaign : Link
