ThriveCO
House of Creators partnered with ThriveCo, a science-backed hair care and wellness brand, to drive large-scale product awareness through creator-led storytelling. By activating 100+ beauty, lifestyle, and wellness creators, the campaign generated over 10 million video views while delivering an efficient ₹0.18 CPV and a strong 4% engagement rate, showcasing the impact of authentic creator partnerships at scale.
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