Playshifu has partnered with House of Creators™ to tap into the power of Influencer Marketing. As part of the collaboration, House of Creators™ has helped onboard Mom Influencers and Bloggers of the country to promote their educational play experiences for kids across social platforms.
PlayShifu is a leading AR toy company revolutionising the world of tomorrow by providing educational play experiences for kids today. With 16 products that offer unique tactile play experiences for ages 4-12 years, kids build STEAM and other foundational skills such as critical thinking, engineering and geography. PlayShifu’s founders are both parents that wanted to embrace technology as a part of their children’s development. They created a vision to make screen time meaningful, not mindless. Its three toy platforms, Shifu Orboot, Shifu Plugo and Shifu Tacto are loved around the world and are currently available in 15 countries as they make screen time more meaningful through a physical and digital, or as we like to say, phygital experience.
Commenting on the collaboration, Akash Rajput, Founder & CEO of HOC, said “Playshifu is doing amazing work in the AR toy space & it has been wonderful to collaborate with them. Together, we’ve been able to unlock the power of Influencer Marketing, not just with Hindi and English speaking creators but with regional creators as well. The results that we’re getting have been amazing and the learning has been brilliant .”
THE CAMPAIGN HAS CLOCKED 5L+ VIDEO VIEWS, ENGAGEMENT RATE OF 4% WITH 6 CREATORS & CPV OF INR 0.27.
More About the Campaign : Link
